Vernacular Video, according to Tom Sherman, "will continue to be shorter and shorter," will use "canned music," "sampling," and "real-time, on-the-fly voiceovers." He concludes: "Crude is cool, as opposed to slick."

Howard Rheingold "fell into the computer realm from the typewriter dimension, then plugged my computer into my telephone and got sucked into the net...In 2008, he was a winner in MacArthur Foundation's Digital Media and Learning competition and used my award to work with a developer to create a free and open source social media classroom."

Cyber-studies is often bifurcated by a euphoria/pessimism divide focusing on questions like whether the internet opens or closes conversation and community; is democratic or corporate-controlled particularly around issues of copyright and intellectual property; produces new forums for expression or calcifies prevailing borders as well as possibilities for surveillance. "Lawrence Lessig shows us that while new technologies always lead to new laws, never before have the big cultural monopolists used the fear created by new technologies, specifically the Internet, to shrink the public domain of ideas, even as the same corporations use the same technologies to control more and more what we can and can't do with culture."